2019 PRSA Blue Ridge Summit Award, Gold
Equal payout in women’s sports is all over the news, but Go Cross goes one step further, guaranteeing equal payouts as well as equal media coverage and promotion. The Ladies Love Go Cross campaign used Google Trends data for keyword targeting, popularity of a hot topic, and combination of organic social media posts and Google Ads. The PR campaign helped generate registrations in the first year women had to pay to participate in the event. LEARN MORE
