Blue Ridge Marathon Out-of-Market Campaign

2018 PRSA Blue Ridge Summit Award, Gold/Best in Show

The Blue Ridge Marathon brings in runners from all over the world for America’s Toughest Road Marathon in Roanoke each spring. The “bucket list” race attracts tourists and enhances the region’s image. In 2018, runners from 39 states and 6 countries participated in the marathon, double marathon, half marathon, relay, and 10K. This campaign helped grow registrations which increased the economic impact of the event by 10.7 percent.  LEARN MORE